Dressing the Edinburgh Fringe Staff: How We Created Professional, Visible Uniforms for Underbelly
The Importance of Staff Visibility at the Edinburgh Fringe
The Edinburgh Fringe is the world’s third largest ticketed event…behind only the Olympics and World Cup; drawing visitors from around the globe. With such a massive influx of people, it’s crucial that event staff are not only visible but also exude professionalism. This is where we come in.
If you visit the Fringe, you’ll see Underbelly everywhere. We’ve had the privilege of providing printed and embroidered uniforms that ensure their team stands out in a crowd. These uniforms are more than just functional; they’re designed to make a statement, reinforcing the Underbelly brand and ensuring their staff are easy to spot by festival-goers.
Tailoring the Look for the Underbelly Crew
When it comes to festival staff apparel, it’s not just about looking good – it’s about making sure the uniforms are practical for the environment. For Underbelly’s team, we used their distinctive purple to create garments that immediately resonate with the feel of the Fringe. The bright and recognisable colour not only makes the crew stand out but also ties back to Underbelly’s brand, ensuring their staff are part of the vibrant atmosphere of the festival.
Each piece of apparel was designed to maintain that professional, unified look while also being comfortable enough to endure long, busy shifts. We focused on using soft, durable fabrics that would keep the crew comfortable, regardless of the weather. After all, the Edinburgh Fringe weather can be unpredictable, so it’s vital that staff are prepared for anything – from rain to sunshine.
How We Made the Staff Stand Out
Our goal was to design uniforms that were not only visually striking but also practical for the fast-paced nature of the Fringe. By selecting soft, breathable fabrics that still offered durability, we ensured the uniforms would withstand the long hours and active shifts. These garments are built to be comfortable for the staff while maintaining a polished, professional look.
The distinctive purple chosen for Underbelly’s uniforms does more than just catch the eye – it helps convey the energy and excitement that defines the Edinburgh Fringe. Whether it’s staff members assisting festival-goers, guiding them to venues or ensuring everything runs smoothly behind the scenes, the uniform helps create a cohesive, professional look that enhances the overall experience.
A Key Role in a Global Event
We’re proud to have played a role in outfitting the crew at Underbelly during one of the largest ticketed events in the world. The Edinburgh Fringe is the third-largest such event globally, behind the Olympics and the World Cup, and it’s an honour to contribute to the professionalism of an event of this scale.
This collaboration reinforces our position as a trusted provider of high-quality uniforms for large-scale events. With a reputation for quick turnarounds and top-tier customer service, we’ve also worked with many local businesses, including charities, breweries and distilleries, further cementing our status within Edinburgh and beyond.
Why Professional Uniforms Matter
Uniforms are more than just clothing – they play an essential role in building staff morale and enhancing the audience’s perception of the event. For Underbelly’s team, the uniforms not only provide comfort and durability but also create a sense of pride and unity among the crew. Well-designed uniforms help staff feel part of something bigger, reinforcing their role in the overall experience.
The right uniform ensures that staff can focus on what matters most: providing excellent service to festival-goers. At the same time, it reflects the event’s commitment to professionalism and attention to detail.
Ready for the Fringe? Get in Touch!
If you’re planning a large event or need uniforms for your crew, we’re here to help. With our expertise in printed and embroidered garments, we can design custom uniforms that align with your event’s branding while ensuring comfort and durability for your team.
Get in touch today to find out how we can help your staff look professional and stand out at your next event!
